WEBSITE & MARKETPLACE
According to littledata.io, “anything more than 3.4% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 4.8% would put you in the best 10%.” What would a conversion rate like this do for your online sales? For some of you, quite a lot.
183% INCREASE IN WEB CONVERSION RATE
4.5% CONVERSION RATE ACHIEVED ON WEBSITE REDESIGN
67% INCREASE IN EMAIL OPEN RATES
DENNIS BERNARD PROFESSIONAL™
DOES THIS SOUND LIKE YOUR BRAND?
Subscribers are not clicking on or engaging with our outreach or email?
The short answer: Everyone wants everyone's attention nowadays. It really comes down to the fact are you saying something interesting or compelling?
The concept of more is better is dead. A better (and cheaper) approach is simply sharing the right message at the right time to the right potential customer, and then automating it. This will help you scale and build upon your efforts.
Engagement self check health test:
Email Open Rate: 0-15% Below Average | 15-20% Average | 20-30% Above Average | 30%+ Top Performing
Email Click Rate: 0-1% Below Average | 1-2% Average | 2-3% Above Average | 4+% Top performing
You are finding it difficult to convert leads or sales online?
Potential customers want one thing. The result, the benefit, the promised outcome at cheaper, faster, more effective way.
Simply put, a website or marketplace simply needs to articulate this value to the customer better than the competition. In today's connected economy there is sure to be plenty of it.
Conversion self check health test:
Website: 0-1.5% Below Average | 1.5-3% Average | 3-4% Above Avg. | 4+% Top performing
Amazon: 0-10% Below Average | 10-15% Average | 15-25% Above Average | 25+% Top performing
You find customers are not repeating purchases as often as you would suspect?
Most often this is why any brand is in business. Without any element of retention there is virtually no chance of success. However for many brands, they may underestimate or do not know levels like returning customer rate, lifetime order value, etc. that could significantly boost repeat business.
Retention self check health test:
According to a recent study at Metrillo, the average ecommerce repeat purchase rate is 28.2%.