OUR STORY

EST. 2019

CREATIVE & PERFORMANCE ECOMMERCE AGENCY

A few short years ago, DEFY Creative & Co. was born out of the need for brands to not only have talented, high performing design and marketing support but to be able to work with someone directly who was in their shoes. A brand always need to stay competitive with the latest creative, marketing and technology solutions but the biggest growth opportunities lie within uncovering and sharing fundamental keystone ideas within a brand. We are a small nimble team, but we are prepared to work with you in growing a power-house brand.

IMAGE SHOWN: OUR OFFICE & HOME AT BELL WORKS (COLAB)

OUR APPROACH & PHILOSOPHY

This is big and key to how we create value. Our approach is heavily focused on scale and automation. Therefore we simply focus about 75% of our time building marketing assets and 25% on campaigns. Think high value design, architecture and CRM/email flows instead of weekly campaigns that struggle to produce ROI.

The current approach we see everyday is the opposite and this needs to change.

At the end of your time with us, given the adequate time, you will have built additional working assets that drive value continually. These of course, like all design and automation, need some level of maintenance but significantly less than producing one-time material. This is how we compete in the ChatGPT world we now live in.

#powertothemachines > your machines now

OUR TEAM

We are excited to meet you and work alongside your team.

  • ERIK GUSSEY

    Brand Strategist
    & Founder

  • ANTHONY CELENTANO

    Account Manager &
    Marketplace Specialist

  • NICK PETERSEN

    Email/Web Designer

  • GIO ORTA

    SEO & Advertising Specialist

  • AUSTIN NIGRELLI

    Partner Ecommerce Expert