Driving Revenue Growth: A Case Study on Nordic Teak Ecommerce Success
Nordic Teak is a leading premium brand of sustainably sourced teak furniture. With a mission to provide top-quality products and exceptional customer service, they sought to overcome challenges and achieve substantial growth in the competitive outdoor furniture industry.
BRAND GOALS
Nordic Teak is a leading premium brand of sustainably sourced teak furniture. With a mission to provide top-quality products and exceptional customer service, they sought to overcome challenges and achieve substantial growth in the competitive ecommerce landscape.
CHALLENGES
As still a young fast growing brand, they did not have a developed brand identity that could support core designs such as a website, infographics and advertising. Additionally they did not have robust advertising to scale the brand profitably.
OUR STRATEGIC APPROACH
We implemented a comprehensive digital marketing strategy, focusing on targeted advertising, personalized customer experiences, and optimized website performance.
branding improvements
BRAND IDENTITY REFRESH
New font, color palette and expansion of existing brand book. Creation of core messaging and demographics.
EMAIL/WEB DEVELOPMENT & ADVERTISING
EMAIL & WEB DEVELOPMENT
NEW Shopify website and migration to Klaviyo
AMAZON CREATIVE & ADVERTSING
3X REVENUE GROWTH ON AMAZON
3x revenue growth in under 6 months at a consistent 6x ROAS through a redesigned storefront, product listings and scaled advertising efforts.
THE RESULTS
220% AMAZON REVENUE INCREASE
88% INCREASE IN WEBSITE CONVERSION RATE
REFRESHED BRAND IDENTITY
NEW CONSOLIDATED WEBSITE
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verified google review
"I've been working with Erik and his team for a few months now and have nothing but great things to say. DEFY has played a major role in implementing creatives as well as restructuring and optimizing my various seller accounts. Looking forward to our continued work!"